Time for a refresh; this direction utilizies a color system and tailored blending modes to represent the intersectionality of vibrant performances and constant innovation at the BAM.
Implemented Branding, Motion
Academic Work
Team: Zeta Cruz
Challenged to create an advertisement for Fantastic Acid, it quickly became apparent that the brand’s integrity would be violated through traditional advertising tones. Instead, we focused on the voice and purpose of Tristan Mausse’s craftsmanship over the look of the boards, which are completely unique to the rider.
Implemented Copy-writing, Branding, Art Direction
Academic Work
Team: Zeta Cruz and Beam Sosothikul
Morphology visualizes my journey of self-discovery through grit, perseverance, passion, adaptation, and collaboration.
Award of Excellence, Typography 2025
Communication Arts
Implemented Branding Refresh, Motion, Copy-writing, Art Direction
Academic Work
Team: Zeta Cruz
Challenged to re-approach an already existing brand/logo, this direction maintains the emphasis on the objects while visualizing ads and brand applications centered around the purpose of the brand.
Implemented Branding Refresh, Motion, Copy-writing, Art Direction
Academic Work
Team: Zeta Cruz
“Tell the audience our brand’s truth, but make it sound like you’re talking to a friend.”
Implemented Art Direction, Copy-writing
Academic Work
Team: Zeta Cruz
Packaging Design to showcase that Ease is here to soften the edges, to replace tension with curiousity, and to inspire a world where closeness isn’t something we struggle to find—it’s something we ease into, together.
Implemented Branding, Typography, Package Design, Motion
Academic Work
Team: Zeta Cruz