The BAM
It's time for a refresh. This direction utilizes a color system and tailored blending modes to represent the intersectionality of vibrant performances and constant innovation at the BAM.

Implemented Branding, Motion
Academic Work
Team: Zeta Cruz

Fantastic Acid
Challenged to create an advertisement for Fantastic Acid, it quickly became apparent that the brand’s integrity would be violated through traditional advertising tones. Instead, we focused on the voice and purpose of Tristan Mausse’s craftsmanship over the look of the boards, which are unique to the rider.

Implemented copywriting, Branding, and Art Direction
Academic Work
Team: Zeta Cruz and Beam Sosothikul


Morphology
Morphology visualizes my journey of self-discovery through grit, perseverance, passion, adaptation, and collaboration.

Implemented Branding Refresh, Motion, Copy-writing, Art Direction
Academic Work
Team: Zeta Cruz

Award of Excellence, Typography 2025 Communication Arts








 
 
MmuseumM
Challenged to re-approach an already existing brand/logo, this direction maintains the emphasis on the objects while visualizing ads and brand applications centered around the purpose of the brand. 

Implemented Branding Refresh, Motion, Copywriting, Art Direction
Academic Work
Team: Zeta Cruz






Misfits Market
“Tell the audience our brand’s truth, but make it sound like you’re talking to a friend.”

Implemented Art Direction, Copywriting
Academic Work
Team: Zeta Cruz
THERE’S NOTHING TO BE ASHAMED OF
Ease
Packaging Design to showcase that Ease is here to soften the edges, to replace tension with curiosity, and to inspire a world where closeness isn’t something we struggle to find—it’s something we ease into, together. 

Implemented Branding, Typography, Package Design, Motion
Academic Work
Team: Zeta Cruz