About — Zeta Cruz

Zeta is a Graphic Designer based in New York City. Her work spans branding, visual identity, and digital design, creating brand systems and applications.

She currently supports the Global Art Team at Michael Kors as a Junior Graphic Designer, contributing creative across global digital touchpoints.

Education

Fashion Institute of Technology ^23-25
Advertising and Digital Design

Fashion Institute of Technology ^21-23
Communication Design

Experience

Michael Kors, Jr. Graphic Designer ^Current
Freelance, Graphic Designer & Art Director ²⁵
Prophet, Brand Design Intern ²⁵
Watson, Design Apprentice ^24-25
Highgate, Brand & Marketing Design Intern ²⁴
Surfside, Brand & Marketing Design Intern ²²

Recognitions

Morphology, Experimental Typography ²⁵
APIA McDonald’s Scholarship Recipient ^23-24

Technical Skills and Applications

Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Figma, Blender, basic HTML and CSS, AI generative design and assisted workflows, AR/VR design
And spatial concepts in SketchUp.

Capabilities

Strategy
Creative Direction
Visual Identity
Digital Design
Development
Graphic Design
Art Direction