Zeta Cruz
I am a graphic designer specializing in branding and digital assets. I develop creative strategies and build strong visual identities so they resonate with their audiences.
I come from a multicultural background as a native Chamorro with roots in Guam, raised in the Palmetto State of South Carolina. New York City has been my home since 2019.
I’m currently supporting the Global Art Team at Michael Kors as a Junior Graphic Designer, working across global digital touchpoints including web, email, ads, and social. I’ve also played a key role in supporting the team’s transition from Adobe XD to Figma.
Alongside this, I contribute to UI/UX needs and collaborate closely with senior creatives, marketing, and art direction to build and refine the design system in Figma.
The Derive
The BAM
Morphology
Fantastic Acid
Advertising and Digital Design
Fall 2023 - Spring 2025
Fashion Institute of Technology,
Communication Design
Fall 2021 - Spring 2023
December 2025 - Current
Freelance, Graphic Design
September 2025 to December 2025
Prophet, Brand Design
June 2025 to August 2025
Watson, Brand Design
September 2024 to May 2025
Highgate, Brand & Marketing Design
June 2024 to August 2024
Surfside, Brand & Marketing Design
July 2022 to August 2022
2023-2024 APIA McDonald’s Scholarship Recipient
and spatial concepts in SketchUp.
Last Updated 12.12.25