The Dérive
The Dérive reimagines the hotel experience for travelers seeking authentic cultural immersion—combining seamlessly integrated tech with a rotating residency program that showcases local artists and culinary talent. Inspired by the spontaneous nature of a dérive, our design system draws from American artisan traditions like quilting, using bold geometry and regional symbolism to create a visual language rooted in place.

Internship Project at Prophet
Brand Designer: Zeta Cruz
Brand Voice: Savannah Vold

The BAM
Time for a refresh; this direction emphasizes the intersectionality of vibrant performances and constant innovation at the BAM.

Academic Work
Brand Designer: Zeta Cruz


Fantastic Acid
Challenged to create an advertisement for Fantastic Acid, it quickly became apparent that the brand’s integrity would be violated through traditional advertising tones. Instead, we focused on the voice and purpose of Tristan Mausse’s craftsmanship over the look of the boards, which are completely unique to the rider.

Graphic Designer and Film Director: Zeta Cruz
Art Director: Beam Sosothikul

Morphology
Morphology visualizes my journey of self-discovery through grit, perseverance, passion, adaptation, and collaboration.

Award of Excellence, Typography 2025
Communication Arts
Academic Work
Motion Designer: Zeta Cruz







 
MmuseumM
Challenged to re-approach an already existing brand/logo, this direction maintains the emphasis on the curation of the objects.

Academic Work
Brand Designer: Zeta Cruz






Misfits Market
“Tell the audience our brand’s truth, but make it sound like you’re talking to a friend.”

Academic Work
Art Director, Copywriter, and Designer: Zeta Cruz
THERE’S NOTHING TO BE ASHAMED OF
Ease
Lettering Design to showcase that Ease is here to soften the edges, to replace tension with curiosity, and to inspire a world where closeness isn’t something we struggle to find—it’s something we ease into, together. 

Academic Work
Brand Designer: Zeta Cruz