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About
The BAM
Time for a refresh; this direction emphasizes the intersectionality of vibrant performances and constant innovation at the BAM.

Implemented Branding, Motion
Team: Zeta Cruz


Fantastic Acid
Challenged to create an advertisement for Fantastic Acid, it quickly became apparent that the brand’s integrity would be violated through traditional advertising tones. Instead, we focused on the voice and purpose of Tristan Mausse’s craftsmanship over the look of the boards, which are completely unique to the rider.

Implemented Copy-writing, Branding, Art Direction
Team: Zeta Cruz and Beam Sosothikul

Morphology
Morphology visualizes my journey of self-discovery through grit, perseverance, passion, adaptation, and collaboration.

Award of Excellence, Typography 2025
Communication Arts
Implemented Branding Refresh, Motion, Copy-writing, Art Direction
Team: Zeta Cruz







 
MmuseumM
Challenged to re-approach an already existing brand/logo, this direction maintains the emphasis on the curation of the objects.

Implemented Branding Refresh, Motion, Art Direction
Team: Zeta Cruz






Misfits Market
“Tell the audience our brand’s truth, but make it sound like you’re talking to a friend.”

Implemented Copy-writing, Art Direction
Team: Zeta Cruz
THERE’S NOTHING TO BE ASHAMED OF
Ease
Ease is here to soften the edges, to replace tension with curiousity, and to inspire a world where closeness isn’t something we struggle to find—it’s something we ease into, together. 

Implemented Branding, Typography, Package Design, Motion
Team: Zeta Cruz