Zeta Cruz


Hi there!

I am a designer and creative consultant specializing in branding and digital assets. I develop creative strategies and build strong visual identities that connect their story with their audiences.

I come from a multi-cultural background as a native Chamorro with roots in Guam, raised in the palmetto state of South Carolina. New York City has been my home for the last six years.

CONTACT

ztajcruz@gmail.com
Linkedin

Resume


Education
Fashion Institute of Technology, Advertising and Digital Design
Fall 2023 - Spring 2025

Fashion Institute of Technology, Communication Design
Fall 2021 - Spring 2023
Experience Freelance, Brand Design
September 2025 to Current

Prophet, Brand Design
June 2025 to August 2025

Watson, Brand Design
September 2024 to May 2025

Highgate, Brand & Marketing Design
June 2024 to August 2024

Surfside, Brand & Marketing Design
July 2022 to August 2022

RecognitionsMorphology, Experimental Typography Winner, Communication Arts 2025

2023-2024 APIA McDonald’s Scholarship Recipient

Digital & Technical Skills
Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Figma, 3D design tools (Blender, Cinema 4D), basic HTML and CSS, generative design and AI-assisted workflows, AR/VR design and spatial computing concepts in Sketchup.

Design & Visual Skills
Visual storytelling, typography and layout design, color theory and composition, brand identity development, motion graphics and animation, UI/UX design principles, prototyping and wireframing, art direction and concept development.



Last Updated 10.20.25