Zeta Cruz


I am a graphic designer specializing in branding and digital assets. I develop creative strategies and build strong visual identities that connect their story with their audiences.

I come from a multicultural background as a native Chamorro with roots in Guam, raised in the Palmetto State of South Carolina. New York City has been my home since 2019.

I am currently supporting the Global Art Team as a Junior Graphic designer at Michael Kors, developing all global digital touchpoints: web, email, ads, and social—while supporting UI/UX needs and collaborating closely with Senior creative, marketing, and Art direction.

ztajcruz@gmail.com
Linkedin


Resume


Education
Fashion Institute of Technology,
Advertising and Digital Design
Fall 2023 - Spring 2025

Fashion Institute of Technology,
Communication Design
Fall 2021 - Spring 2023

ExperienceMichael Kors, Jr., Graphic Designer
December 2025 - Current

Freelance, Graphic Design
September 2025 to December 2025

Prophet, Brand Design
June 2025 to August 2025

Watson, Brand Design
September 2024 to May 2025

Highgate, Brand & Marketing Design
June 2024 to August 2024

Surfside, Brand & Marketing Design
July 2022 to August 2022

RecognitionMorphology, Experimental Typography Winner, Communication Arts 2025

2023-2024 APIA McDonald’s Scholarship Recipient

Digital & Technical Skills
Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Figma, Blender, basic HTML and CSS, AI generative design and assisted workflows, AR/VR design and spatial concepts in SketchUp.



Last Updated 12.12.25

Selected Work




Butter
A bold, surreal satire exploring the violence of visibility politics and the societal pressures women face around body image and social acceptability. I was asked to Art Direct the initial visualizations for the Columbia Student Film Thesis, which included logo development and conceptualizations for film world assets. Written by Priyanka Krishnan and produced by Caitlin Stevens.
Columbia Student Thesis Film
Project Duration: 6 weeks
Art Director: Zeta Cruz 
Writer and Director: Priyanka Krishnan
Producer: Caitlin Stevens

Slideshow

The Dérive
The Dérive reimagines the hotel experience for travelers seeking authentic cultural immersion—combining integrated technology with a rotating residency program that showcases local artists and culinary talent. Inspired by the spontaneous nature of a Dérive, our design system draws from American artisan traditions which inspired our bold geometry and regional symbolism to create a visual language rooted in place.

Internship Project at Prophet
Project Duration: 6 weeks
Brand Designer: Zeta Cruz
Brand Voice: Savannah Vold



Ease
 A line of body oils, lotions, and creams that soften the edges, to replace tension with curiosity, and to inspire a world where closeness isn’t something we struggle to find—it’s something we ease into, together.

Speculative Work, Type Design Focus
Project Duration: 3 weeks
Brand Designer: Zeta Cruz




The Brooklyn Academy of Music
This brand refresh defines BAM’s visual identity through a dynamic color system—capturing the intersection of vibrant performance and continuous innovation. Inspired by the institution’s ever-evolving artistic dialogue, the design system channels the energy of bold experimentation and collaboration.

Academic Work
Project Duration: 6 weeks
Brand Designer: Zeta Cruz



Morphology
Morphology is a custom typeface that visualizes discovery through grit, perseverance, passion, adaptation, and collaboration.

Academic Work
Project Duration: 8 weeks
Motion Designer: Zeta Cruz

Award of Excellence, Typography 2025 Communication Arts



Fantastic Acid
A print, commercial, and editorial development for Fantastic Acid focused on the voice and manifesto of Tristan Mausse.

Academic Work
Project Duration: 6 weeks
Design, Film Direction, Art Direction, Copywriting: Zeta Cruz
Art Direction: Beam Sosothikul


© ZETA CRUZ 2025